American River Caulking (ARC) is dedicated to being the best caulking, waterproofing, restoration, coating and sealant subcontractors in the business.

Located in the sleepy small town of Colfax, California, owner Mary Ann Gutierrez contacted me to help define their marketing message as well as their image.

Since 1998, the company has grown from 3 people to 25 employees by landing Fortune 500 company projects with well-known general contractors throughout California. Their experience includes the successful completion of a multitude of projects with major retail buildings, shopping centers, multi-story office buildings, underground parking facilities, large scale production facilities, agricultural facilities (Blue Diamond) and logistic distribution buildings like Fed-Ex, Amazon, Home Depot, and Walmart. Their website needed to reflect their expertise and attention to detail.

After carefully directing a photo shoot to capture a sophisticated brand image of their business, we assembled a clean, professional WordPress website design and updated the logo. The images told the story of the level of work, the large scale of their projects and their recognizable client list.